Moistful Curl is a line of hair care products that focuses on curls. It was inspired by generations of homemade remedies and is meant to style, moisturize, and hold waves, curls, and frizzy hair.  The brand is marketed as being good for CGs by using natural ingredients, not testing on animals, and making formulas that don't contain silicones or harsh sulfates.
It has a lot of wash and style products, such as sulfate-free shampoo, conditioner, ultimate hold defining gel, and an intensive hydration hair mask.