LOLA Cosmetics is a Brazilian hair and beauty brand that started in 2011. It has a bright, bold style and focuses on establishing new, high-performance formulas that are good for both hair and the environment. It has a lot of shampoos, conditioners, gels, masks, and treatments for all hair types, but especially for damaged, curly, and textured hair. Many of the products are made without sulfates, silicones, parabens, or animal testing. The brand is known for its unique packaging, eco-friendly and cruelty-free approach, and products that use natural ingredients to nourish and hydrate hair without using harsh chemicals.