Jasmine Lawrence founded Eden BodyWorks, a natural hair and body care company, as a teenager in response to early hair issues and her desire for more reasonably priced, healthful options. Incorporating wellness and beauty into daily routines, the brand's formulas are inspired by nature and support the body's and hair's "original design." Shampoos, conditioners, masks, oils, and stylers are all part of its lineup, which is arranged into well-known collections like Jojoba Monoi, Coconut Shea, and Peppermint Tea Tree.
Eden is particularly well-liked for its moisture/definition and scalp-friendly ranges that simplify wash day for protective styles, coils, curls, and waves.