Renato Brunas, a hairstylist, started Crazy Color in the UK in 1977 during the punk era. It was made for people who wanted to express themselves boldly.  The semi-permanent dyes in the famous pink bottles are its most popular product. There are 40 shades to choose from, and you can mix them to make your own color.
There are also temporary colors, bleach, power pigments, and color-care basics in the range.
Crazy Color's vegan, PETA-approved formulas are made in the UK and contain no PPD or ammonia.