Shamilla Dewi, a curl expert, started CG GIRL (Curlygirlmovement) in Amsterdam in 2014 after looking for products that really worked for curls. It started as a community for people with curly hair and grew into a brand known for lightweight, curl-focused staples like styling milk and curl-defining gel. 
Today, the line includes everyday items like cleansers, conditioners, masks, and stylers that are made to give you defined, soft curls without weighing them down.