Bellissima (Bellissima Imetec) is an Italian beauty-tech brand that started in 2005. Its goal was to make professional-style hair tools easy to use at home every day.
The brand offers a range of hair styling tools designed to suit various styles and needs, including hair straighteners, heated brushes, curlers, hairdryers, and Diffon (curl diffuser) tools.
It's known for "made-to-measure" styling, which means it has tools that help you switch between straight, wavy, and curly hair with designs that are simple to use and finishes that are focused on technology.
Bellissima is part of the larger Imetec/Tenacta brand world, where it is the leader in the Beauty category.