Rochelle Graham-Campbell and Demond Campbell started Alikay Naturals in 2009 in their kitchen, inspired by Caribbean herbal traditions and making products for textured hair.
The brand's main focus is on hair care for curls, coils, and waves that uses natural ingredients. Their most popular products are shampoos, conditioners, detanglers, and leave-ins.
Caribbean Coconut cleansers and conditioners, the Lemongrass Leave-In, and curated kits for moisture routines are some of the most popular products.