Mahisha Dellinger founded the natural haircare company CURLS in 2002 because she thought there weren't enough reliable, high-quality products available for textured hair. 
With routines that emphasize moisture, definition, and healthier-looking hair, the brand is designed for waves, curls, and coils. 
With well-known collections like Blueberry Bliss and Cashmere + Caviar, as well as children's favorites under Curly Q's, its product lineup includes complete wash-to-style essentials: cleansers, conditioners, masks, leave-ins, and stylers. 
All things considered, curl-friendly formulas that keep hair defined, soft, and less frizzy without feeling heavy are what make CURLS so popular.