Olaplex is a high-end hair care brand that started in 2014. It was built around patented bond-building technology that is meant to help repair hair that has been damaged by chemicals, heat, and daily styling.
It became famous all over the world for its No. 3 Hair Perfector and other hair care products that people could use at home or in a salon. These included shampoos and conditioners that helped keep hair healthy, masks, oils, and styling treatments.
The brand's patented ingredient, Bis-Aminopropyl Diglycol Dimaleate, was made to break broken disulfide bonds in hair to make it look and feel stronger.
Olaplex products are now sold all over the world in professional salons, specialty stores, and directly to consumers.