Arthur Guidotti, a hairstylist, started Giovanni, a hair care line inspired by salons, on Los Angeles' Sunset Strip in 1979. 
It has a lot of different products, like shampoos, conditioners, treatments, and styling products. One of its biggest collections is Eco Chic® Hair Care. 
The brand is also known for not testing on animals, and it has the Leaping Bunny certification to prove it.