Curly Girl Movement is a Dutch curl brand founded in 2014 by Shamilla Dewi, built on her journey of learning to care for curls.  It also became a larger curly hair community, with a Curly Hair Spa & Store in Amsterdam that offers full wash-to-style services.
The brand ensures key items are free of silicones, mineral oils, and parabens, making them good for the Curly Girl Method.