Curlsmith began as an online community where people with curly hair could share tips and DIY recipes. Now, it is a hair care brand that focuses on wavy, curly, and coily hair.  Helen of Troy bought Curlsmith in April 2022 for a reported $150 million. 
The line includes everything from shampoos and conditioners to masks, leave-ins, and stylers, as well as repair treatments like Bond Curl Rehab Salve. 
Curlsmith stresses "clean" formulas (no sulfates, silicones, parabens, etc.) and says its products are 100% vegan and cruelty-free, with certifications mentioned by the brand.