Cantu Shea Butter is a textured hair care brand established in the United States in 2003 to provide accessible, reasonably priced, moisture-focused care for curls, coils, and waves.
The brand offers complete routines, including shampoos/co-washes, conditioners, leave-ins, masks, edge control, and stylers, in lines for men and children, as well as collections like Curls, Coils & Waves.
Best-selling products, such as the Leave-In Conditioning Repair Cream, are among the shea butter-based formulas that help with moisture, definition, and frizz control.